nmmc-jan2011

New Poster Styling set to make a Big Splash

 

After several years of using their large format posters to highlight a multitude of individual events at the National Maritime Museum, the decision was made to simplify the message portrayed on the posters and in turn ease the volume of information viewers are expected to take in as they pass by.

By theming the museums approach to each set of billboards, it is hoped the viewer will source more detailed descriptions from the website, as well as, magazine and newspaper advertising, all of which is still to give detailed descriptions of what is on offer that month.

The styling too has been simplified to aid impact and clarity. With most people viewing posters for only nano seconds as they pass, it is hoped the clean illustrative styling will pay dividends. This move follows the simplification of the 'Whats On' leaflet (produced in Christmas 2010) which now has a cleaner more sectionalized approach to its layout.

Jonathan Statham of Aawen Design  said, 'A large part of our job is to evolve a brand, this is a perfect example. Without change marketing tends to recede into the background as people assume it is saying the same things as always'.

In future articles we will update you on what success these posters and adverts are having.

 

 

Aawen Design Studio Ltd

2nd Floor Suite, 19 Lemon Street, Truro, Cornwall, TR1 2LS

Tel: 01872 264274 - Email: solutions@aawen.com

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Newquay · Cornwall · TR7 1AD

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