Just Water

Project Overview

In 2009, we were approached by Just Water to help them increase the market share of their local natural spring water. They had been trading for several years and had established their product, but had started to see sales slow down in their plastic bottle range due to an increase in competing brands.

In conjunction with developing the bottle labeling, we also developed the branding elements of the company to increase their appeal to a broader audience - particularly a more modern, more discerning and perhaps even a more local audience - without of course alienating established markets or other potential purchasers.

Soon after the launch of the new label designs, the client started to benefit from an increase in sales and won significant contracts that would also expand the distribution of their products.

We are currently developing a new website and printed sales literature to further enhance their marketing push to achieve greater success for their product range

"We have come out with an extremely strong identity for our range,  which in turn has had a really positive impact on sales. The new identity has been directly responsible for us picking up new customers, including a number of Spar shops in Cornwall, in addition to our existing customers such as the Eden Project. Our wider retail customers also reported increased sales."

Pauline Dyer, Just Water